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Membership Marketing Services:
Revised Member Acquisition Plan with updated sales collateral, including copywriting, design and branding
Trust Inheritance is a legal services organisation, providing estate planning services with lifetime membership packages for specific products.
One-off project work to meet a specific need for the organisation
Support by apt:
Declining sales of the lifelong memberships packages and increased buyers’ remorse, coupled with significant brand inconsistencies, led the Trust Inheritance company Directors to appoint apt marketing & pr for a brand and product development exercise.
Full suite of sale and post-sale materials in a new brand
Reduced buyers’ remorse by over 95%
Increased confirmed sales by 53% in the first week
Increased the per sale average value and the uptake of top-tier membership products
"I have worked with Angie and the team at apt on a number of different projects and each time have been delighted with the results. Unusually they take the time to understand a business and market and then get involved in the impact of their work as well as the project itself. I like the fact that they are prepared to think differently but are always practical enough to keep business objectives in mind."
David Carrington, Managing Director, Trust Inheritance