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Quality in Tourism
Membership Marketing Services:
Member Communications & Email Marketing; Website Updates; Retention & Renewals
Quality in Tourism is the accommodation assessment provider for VisitEngland, working with and assessing independent accommodation providers across the UK
apt were enlisted to provide temporary support to Quality in Tourism for three months from October to December 2014; as a result of the quality of the service rendered, we are now embarking on a retained relationship, in lieu of appointing a new in-house team
Support by apt:
Initially, the support provided was email marketing, delivering fortnightly member communications, including copywriting, collation, population, database management, sending and delivery. Newly appointed responsibilities now also include member communications and website updates and design & print.
member email communications with an open rate of 36.5%, against an industry average rate of 19.2%.
Retention campaign for 2015/16 has increased payments received by 18% and reduced lapsed properties by 2%. 9% of members also switched to pay early which secured funds at the start of the year for the organisation.
We originally took apt marketing & pr on as a temporary solution until we found a new marketing executive, who could fulfil all of our requirements in house. apt were tasked to deliver our digital marketing strategy including email communication to members and website updates for three months. During that time, they have also implemented a new renewal process, identified additional sales opportunities and targeted new Affinity Suppliers for us.
The team at apt are able to respond and adapt according to business needs, comfortably communicating with all relevant stakeholders within the organisation to ensure that all activity delivers on the strategic plan.
Victoria Rowan, Business Support Manager, G4S Assessment Services