Cedars Health & Beauty

Membership Marketing Services:

Membership Launch

Profile:

Cedars Health & Beauty Centre is a South-West based beauty salon and training centre. They are a small, independent business with a focussed expansion plan

Relationship:

apt were enlisted to make a membership idea a reality; working on a one-off project basis to deliver this membership remit

Support by apt:

Taking a membership from notepad to reality, including initial discussion of the potential parameters of the membership, a focus group, confirmation of the membership proposition, copywriting, collateral, and direct mail. Cedars staff have taken on the day-to-day promotion and delivery due to budget constraints, but apt were responsible for the initial planning and launch


 
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